There is no second-best version of this name. There is this one, and there is everything a competitor settles for.
Auto is the word the world uses for the category. .TV is the extension the world associates with watching. Put them together and you get the shortest possible distance between a person who wants to see a car and the place that shows it to them.
No listed price. No broker. No public bidding. Reviewed by the owner, in confidence.
Every number below is public, sourced, and checkable. Nothing on this page asks you to take a story on faith.
NADA data via Inside Radio.
dealershipguy.com
NADA 2025 figures.
dealershipguy.com
Registry history, NamePros analysis.
namepros.com
If these numbers describe your business, this domain describes your front door.
Make an offerNot a parked page. Not a redirect. A destination people type from memory because the name is the instruction.
You spend nine figures a year teaching people to look at your cars, then send them to a URL nobody remembers. Auto.TV is a permanent stage you own outright, not a slot you rent per quarter.
With dealer ad spend at a record $9.96B and three-quarters of it going digital, the fight is for attention before the search. A name people type directly is the only channel nobody can bid against you for.
You already produce automotive video. You are distributing it under a name that means something else. Auto.TV is the channel brand your library has been waiting for.
Audience is portable. Address is not. The creator who owns Auto.TV stops being a channel on someone else's platform and starts being the platform.
A single dictionary word paired with a thirty-year-old media extension. Not a trend. Not a coined name. Not a thing that needs explaining in 2036.
They exist too. They will read the same page a competitor read, close the tab, and revisit the decision the day the name shows up in someone else's campaign.
Five buyers. One name. It does not divide.
Put your number in firstSix pieces on automotive video, domain economics, and why the address you type still decides who wins.
AutoTrader leads cost roughly $8,000 per sale, Cars.com roughly $12,000, against $50 to $150 for owned channels. The arithmetic the monthly invoice hides.
Read → 15 JUL 2026Autotrader's own data says 8% of auto sales are traceable in dealer CRM. Half of dealers overspend with no measurable ROI. Why the gap is structural.
Read → 15 JUL 2026Leads run $39 to $283 by channel, and third-party listing costs jumped 40% in a year. The channel-by-channel breakdown, fully sourced.
Read → 15 JUL 202614 hours of research across 4.2 websites, 61% of it on third-party platforms, and only 1 in 3 knows what they want. The journey before the lead form.
Read → 15 JUL 2026Test drive watch time grew 65% in two years, but most dealer video targets the 1 in 3 who already decided. The mismatch and what to fix first.
Read → 14 JUL 2026Dealer ad spend hit a record $9.96B in 2025 with 74.9% flowing to digital. A breakdown of which formats are absorbing it and what that means for owned channels.
Read →The name does not get cheaper. It gets somebody else's.
Every asset has two prices: what you pay for it, and what you pay for having let a competitor buy it instead.
The second price is not a number on an invoice. It is the campaign where you say your URL twice because once is not enough. It is the search budget you spend forever bidding on a word you could have owned once. It is the moment a rival's name appears on a car at a launch and everyone in your building understands, instantly, exactly what was lost and how cheap it would have been.
This domain has existed since the extension launched. It has never been widely available. It is available now, to whoever writes first.
The only version of this decision you control is the one you make today.
Make a private offerYes. It is privately held and available for acquisition. There is no listing, no broker taking a cut, and no public auction. Offers submitted through the form on this page go directly to the owner.
Because a one-word category domain is worth different amounts to different buyers, and a posted number anchors every conversation to the same figure regardless of who is asking. Tell us what it is worth to you and why. Reasoned offers get reasoned replies.
Through a licensed escrow service. The buyer funds escrow, the escrow agent verifies, the domain is pushed to the buyer's registrar account, the buyer confirms receipt, and only then are funds released to the seller. At no point does either party hold both the asset and the money.
No. Google treats .TV as a generic top-level domain rather than a country-specific one, so it carries no geographic targeting limitation. Rankings follow content quality, relevance, and links. The extension itself is not a ranking factor. Twitch.tv is among the most trafficked sites on the internet.
The extension has been in the DNS root zone since 1996 and is now operated by GoDaddy Registry under agreement with the government of Tuvalu, having previously been run by Verisign. Hundreds of thousands of active sites use it. It is ordinary, functional internet infrastructure with a thirty-year track record.
For offers in a serious range, yes. Include your preferred structure in the message field and it will be weighed alongside the number itself. A well-structured offer sometimes beats a larger unstructured one.
The preference is a clean sale. Lease-to-own has been considered in the past for buyers with a clear build plan and a defined purchase endpoint. Pure revenue share without a purchase path is not of interest.
You get an acknowledgement, then a real answer, typically within one business day. Lowball offers get a polite decline rather than silence. Every serious number gets a real conversation.
This form goes to one person. There is no sales team on the other end of it.
Serious offers get a real reply within one business day. Include what you plan to build if you want the message read twice.
Somebody is going to own the most obvious address in automotive video. The only open question is whether it is the company that wrote first, or the one that read this page and waited.
Make your offer now →